ALMOST 70 YEARS WITH THIS COCA-COLA ALL 
Éverdade that journalist do math is really advertising (a), but I'll venture. Many are already talking about the World Cup three years before, but have not heard anyone comment on the 70 years to complete much earlier - now in 2012 - the production of Coca-Cola in Brazil (subject at least to me, gas for gas and a lot of money for a lot of money, is far more interesting than the World Cup). I proceed to a preview of the celebrations that occur randomly, with a sample of my collection of jingles and spots on the Brazilian Coca-Cola (and was music consultant for the campaign in one's own agency Ogilvy there in 2000-2001).
The first advertising agency hired by Coca-Cola to launch its dissemination in Brazil was the McCann-Erickson, one of the first local jingles, 1950, is the composer Sivan Castelo Neto, who have spoken on this blog, and predecessor Gustavo de Miguel, Ze Rodrix, Caesar Brunetti Brazilians and other masters of the jingle.
Coca-Cola was able to impose the proper neighborhood, allowing yourself to be assimilated by the local customs in each country. If today cola bring to mind pop-rock and similar in the years 1960 to McCann-Erickson partnered with Coca-Cola and the Brazilian customs like Mardi Gras, June festivals and band contests of fanfare, as we see in these recordings of the 1960s. The first two follow the motto "Everything goes better with Coca-Cola," a local adaptation of "Things Go Better With Coke", released in the U.S. in 1963 - also have here the original jingle as a reference (played by the folk group The Limeliters) and its corresponding brasílica the original. The first Brazilian edition of the Pan American Games in 1963, was another makes good use by Coca-Cola, as evidenced by a paper disc, also included here. Another eslogam emeritus of Coca-Cola was "It's The Real Thing, "released in 1969 and adapted here as" This Is It. "The characters of the team of Walt Disney, another American invention that has been successful in Brazil, were also the subject of a good partnership with Coca-Cola; who was there in 1977 will remember the toy Bingol Disney, whose advertising spot is part of the sample.
All recordings mentioned above are here:
http://www.4shared.com/get/fey6HvBq/coca- cola_no_brasil_-_amostra.html
I still have items such as a presentation of the Chorus of Coca-Cola Refreshments (in four 12-inch acetate - which is interesting for a while the corporate factory Brazilian Fluminense Soft Drink Company was similarly firms such as Anglo-Brazilian house, and better known by ordinary mortals as Mappin) and several other spots and jingles on the said year until 1980. Anyway, what good is now serving as a "sample bottle", wanting more, come to talk ...
